Tom Asacker's goal is to transform business from a "profit-driven" enterprise to an "emotion-driven" enterprise. He imagines business with heart, business with soul...... businessmen approaching their craft with the mindset of artists.
Imagine that. Imagine going to work and being inspired!! Better yet, imagine no work and no jobs at all... just a network of freelancing projects. Imagine if all "work" was like the collaborative arts.
When a movie is made, the producers, writer, and director come together to establish a vision for their project. They then assemble a large pool of artistic talent... people they like, know, or trust.... collaborators, not "employees". They bring on actors, cinematographers, lighting artists, casting experts, sound artists, set artists, etc., etc.... All of these folks collaborate to make their art (often banal, but sometimes genius). When the project ends, they all go off to other projects. Many will "click" and form partnerships... moving from one project to another together. Others are solo free agents, preferring a mix of collaborators.
There is no "job security" in such a situation, but neither is their wage slavery. No wonder so many people dream of working in the movies, or on plays, or other performing arts. Even the most banal and idiotic horror movie is more fun to work on than the typical corporate work project. Would you rather be a lowly tech on a movie set... or a cashier at Wal-Mart? Would anyone prefer the latter?
Cause on a movie set you are at least a part of something fun; even if its a shitty movie. There is always an element of play involved. But at "work"... its nothing but drudgery. And worse, its drudgery for a boring & heartless cause (enriching Sam Walton's family, for example).
Is it possible to copy the artistic model? Could the education field, for example, operate this way? The technology field? Landscaping? Auto repair?
In other words, is it possible to rescue "work" from boredom?
I dont know, and in truth I have my doubts. But Im comforted to know there are folks like Tom Asacker who are giving it a try!
Check out his blog: A Clear Eye