I still have trouble using the words "business" and "marketing". For me, they are tainted by the countless evils done by big business-- the exploitation of workers, the union busting, the lying, the environmental destruction, the political bribery, the manipulation of "consumers".
In fact, the single greatest obstacle to reaching financial independence, for me, was finding a way to do it that didnt carry a connection to standard business.
Luckily, I was able to see that there is a HUGE difference between my friendly neighborhood coffee shop (for example) and the multi-national empire of Starbucks. I realized that I could follow the path of countless good-hearted, ethical, and moral micro-businesspeople... without every having employees (wage slaves).
And I realized that a job was no better-- its easy to rationalize... but working for an evil company is usually far worse than having a business of your own. In fact, its mostly a cop-out-- you pretend you are not responsible for the evil done by the company simply because you aren't the CEO (and thus the "good German-like" excuse, "I just work there").
With your own micro-business you are totally responsible... no passing the buck. Thats good news to me-- it means I can stick to my principles 100%. I can construct my "business" any way I want. That means I can make it 100% electronic, for example, in order to avoid wasting paper, ink, etc.... a better ecological choice than printing my lessons in books or on CDs.
Could I make more money if I also sold books & CDs. Yes. Absolutely. But Im doing fine as is, and I want my biz to have the smallest ecological footprint possible.
Likewise, on principle I absolutely will not have an employee. I will not be anyone's boss. I detest that whole power structure. Could I make more money by exploiting (uh, I mean "hiring") employees to do all my work for me? Yes. Absolutely. But again, since I'm responsible I can do it however I want.
That's the difference between financial freedom and wage slavery. As a slave, you compromise your principles constantly. You duck your head and cover your ass. You ask for permission, and when its denied, you obey. Your economic dependence always takes precedent over your principles.
For anyone who wishes to lead a moral, ethical, kind, and generous life, there really is no choice but to create your own biz and escape wage slavery.